By Dillon Boivin, on May 12th, 2010
Over the last few months there have been lots of changes going on in the Google World.
New search algorithms, re-indexing of websites, massive changes in website traffic and search rankings and now…
The new look Google
is upon us!
There are literally thousands of posts on SEO forums across the internet all talking about massive drops in traffic, loss of pages indexed by Google, affected search rankings, the list goes on.
What is of concern is that the sites suffering are the older, more established sites that Google has always held in high regard, sites with good PageRank, lots of indexed pages, good quality inbound links, the list goes on.
When Google makes changes it tends to affect less-established sites more but this time round it is the bigger, more established sites that are suffering.
We are not just talking about short-term losses in small percentages of traffic either, we are talking up to 90% losses for weeks and months, affecting some of the biggest online businesses in the World.
Example 1: A 13 year old website with a PageRank of 7 and 400,000 (yes 400 thousand) inbound links, has suffered a massive loss in traffic
Example 2: A website with a PageRank of … continue reading article.
By Dillon Boivin, on March 24th, 2010
As the budget unfolds today what is there for small businesses.
We all know business has been tough over the last 2-3 years and the ongoing recession has seen a record number of businesses closing but what is the chancellor looking to do to ensure that the backbone of industry in the UK, the small business, not only survives the recession but grows and flourishes as we come out of it.
Here is an overview of what The Budget is doing for small businesses as of 1.30pm on Wednesday 24th March 2010.
1 – Business rates are going to be cut for a year from October 2010, meaning a tax reduction for half a million small businesses in England.
2 – The annual investment allowance will be doubled to help new businesses get off the ground.
3 – Tax relief on capital gains tax increased for entrepreneurs.
4 – Increase by 15% the number of government contracts that go to small to medium sized businesses
5 – A £35 million university enterprise capital fund to support innovation and help graduates set up new companies is announced.
6 – £2.5 billion is pledged as support for small business to boost skills and innovation
Up to now it all looks a … continue reading article.
By Dillon Boivin, on March 17th, 2010
The definition of the online video marketing concept is: A marketing strategy used by businesses to promote products and services, by making use of a short, informative video, to promote awareness to prospective customers about what the business has to offer. Online video marketing is a truly effective way to reach your prospective customers and of promoting your products or services.
The use of a video online can bring many advantages. It’s a great marketing tool and can have a real impact on the viewer. It combines the advantages of the “classic” TV commercial with the web’s most important characteristic: Interactivity.
An online video advertisement can result in a viewer becoming much more receptive to what you have to offer. It goes without saying then, that online marketing is much more cost effective than a regular TV ad would be, simply because it’s much less expensive to produce in the first place and it makes targeting the customer a lot easier too.
Benefits of Online Video Marketing
By Dillon Boivin, on March 4th, 2010
I am delighted to announce that Activ have reached the finals of the Fast Growth business awards 2010 in the ‘Young Entrepreneur of the Year’ category.
I would like to congratulate Simon, my Co-Director, who has reached the shortlist (of 3) and hope he goes on to win this well-deserved award.
This is a fantastic achievement as these awards are national and well recognised in the business world. I am delighted we have reached this stage as it demonstrates all the hard work everyone is doing here is finally being recognised. I am very proud to be a Director of Activ.
Simon deserves to be shortlisted and in my opinion deserves to win, he is extremely determined, passionate about what he does and is one of the most astute businessmen I have ever met (and I am proud of what he has achieved). Simon is also a very good friend of mine and I wish him all the luck for the awards ceremony on 14th April, I will be there to support you! (Don’t forget to mention your co-Director in your speech lol)
By Dillon Boivin, on January 30th, 2010
Young, expanding online business Activ have reached the shortlist in the prestigious Leicestershire Business Awards 2010.
Activ, based in Leicestershire, are in the final three of the Awards’ New Business category which is sponsored by Leicester law firm Harvey Ingram LLP.
Founded by co-directors Dillon Boivin and Simon Rickett Activ have gone from strength to strength in a remarkably short period of time and now employs 25 people at its head office.
At a time when jobs are hard to find Activ continue to recruit. Specialist jobs in marketing will be available shortly.
Dillon Boivin said he was delighted Activ had made the shortlist and was in with a good chance of securing an accolade in what have become Leicestershire’s premier business awards.
He added: “The Leicestershire Business Awards are very well respected among the East Midlands’ business community so it’s quite an achievement to be shortlisted, I am really pleased with our achievements and also want to congratulate our staff who work hard and deserve as much recognition as anyone in this achievement.
These awards always attract many high quality entries and it’s gratifying to have been recognised at this level.”
By Dillon Boivin, on December 7th, 2009
SEO is FREE and can have a huge impact on the performance of your website. No surprises then when the UK Search Engine Marketing Benchmark Report 2009 found that 55% of organisations are increasing their search engine optimisation budgets, the most likely increase in comparison to paid search and social media marketing.
SEO is basically making sure that your website ranks higher up in search engines such as Google. The higher your page rank = the more likely you are to get seen. So why is this important? I can honestly say I have met companies that have great products/ services that are genuinely needed by their target markets so why weren’t their phones ringing off the hook?
Simple – they have the product, the marketing, the potential – but the customer cannot see it! You can create a great website but if you cannot be found in a search engine and are not on the first 3 pages then chances are that you will not get a visitor to your website.
See for yourself – Are you a hairdresser in Birmingham? – go to Google and type in Hairdresser in Birmingham. If your on the first page of Google great, Number 1 … continue reading article.
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