By Dillon Boivin, on May 12th, 2010
Over the last few months there have been lots of changes going on in the Google World.
New search algorithms, re-indexing of websites, massive changes in website traffic and search rankings and now…
The new look Google
is upon us!
There are literally thousands of posts on SEO forums across the internet all talking about massive drops in traffic, loss of pages indexed by Google, affected search rankings, the list goes on.
What is of concern is that the sites suffering are the older, more established sites that Google has always held in high regard, sites with good PageRank, lots of indexed pages, good quality inbound links, the list goes on.
When Google makes changes it tends to affect less-established sites more but this time round it is the bigger, more established sites that are suffering.
We are not just talking about short-term losses in small percentages of traffic either, we are talking up to 90% losses for weeks and months, affecting some of the biggest online businesses in the World.
Example 1: A 13 year old website with a PageRank of 7 and 400,000 (yes 400 thousand) inbound links, has suffered a massive loss in traffic
Example 2: A website with a PageRank of … continue reading article.
By Dillon Boivin, on March 17th, 2010
The definition of the online video marketing concept is: A marketing strategy used by businesses to promote products and services, by making use of a short, informative video, to promote awareness to prospective customers about what the business has to offer. Online video marketing is a truly effective way to reach your prospective customers and of promoting your products or services.
The use of a video online can bring many advantages. It’s a great marketing tool and can have a real impact on the viewer. It combines the advantages of the “classic” TV commercial with the web’s most important characteristic: Interactivity.
An online video advertisement can result in a viewer becoming much more receptive to what you have to offer. It goes without saying then, that online marketing is much more cost effective than a regular TV ad would be, simply because it’s much less expensive to produce in the first place and it makes targeting the customer a lot easier too.
Benefits of Online Video Marketing
By Dillon Boivin, on December 7th, 2009
SEO is FREE and can have a huge impact on the performance of your website. No surprises then when the UK Search Engine Marketing Benchmark Report 2009 found that 55% of organisations are increasing their search engine optimisation budgets, the most likely increase in comparison to paid search and social media marketing.
SEO is basically making sure that your website ranks higher up in search engines such as Google. The higher your page rank = the more likely you are to get seen. So why is this important? I can honestly say I have met companies that have great products/ services that are genuinely needed by their target markets so why weren’t their phones ringing off the hook?
Simple – they have the product, the marketing, the potential – but the customer cannot see it! You can create a great website but if you cannot be found in a search engine and are not on the first 3 pages then chances are that you will not get a visitor to your website.
See for yourself – Are you a hairdresser in Birmingham? – go to Google and type in Hairdresser in Birmingham. If your on the first page of Google great, Number 1 … continue reading article.
