By Dillon Boivin, on March 17th, 2010
The definition of the online video marketing concept is: A marketing strategy used by businesses to promote products and services, by making use of a short, informative video, to promote awareness to prospective customers about what the business has to offer. Online video marketing is a truly effective way to reach your prospective customers and of promoting your products or services.
The use of a video online can bring many advantages. It’s a great marketing tool and can have a real impact on the viewer. It combines the advantages of the “classic” TV commercial with the web’s most important characteristic: Interactivity.
An online video advertisement can result in a viewer becoming much more receptive to what you have to offer. It goes without saying then, that online marketing is much more cost effective than a regular TV ad would be, simply because it’s much less expensive to produce in the first place and it makes targeting the customer a lot easier too.
Benefits of Online Video Marketing
By Dillon Boivin, on October 3rd, 2009
It doesn’t matter if you have a killer product or a great website if people don’t know it exists, you need to spread the word as cost-effectively as possible.
There are many methods and schemes used by businesses and individuals today but one of the fastest-growing and cost-effective methods is ‘viral marketing’
So what is Viral Marketing?
Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of a product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
A great example of a recent viral marketing success is the ‘Cadbury Gorilla‘ playing the drums to Phil Collins classic hit ‘In the air tonight’. This campaign had a massive online presence and was seen bhy millions of people and must have generated a tremendous return on investment for Cadbury’s as it couldn‘t have cost much to make.
If you are one of the very few who haven’t seen this video catch it here.
In a … continue reading article.
